Job Information
Gun Lake Casino Director of Player Development in Wayland, Michigan
Position Summary:
The Director of Player Development is responsible for managing strategic planning, creation, execution, and reporting of channel direct marketing campaigns in direct mail, print, email, and other digital platforms as required. Align the direct channel strategies to be consistent with the company’s strategic marketing plans and meet overall growth, sales, and profitability objectives. Develops and manages data-driven direct marketing program for client acquisition, loyalty growth, and retention, optimizing response among target consumer segments with both direct mail and digital marketing channels.
About Us:
At Gun Lake Casino Resort, every Team Member is an ambassador, essential to the success of our company and our culture. We expect that all Team Members take personal ownership in ensuring that everything they do is in the best interest of Gun Lake Casino Resort and embody the core values of the Seven Grandfather Teachings:
Love : Love your brothers and sisters and share with them.
Truth : Be true in everything you do. Be true to yourself and to your fellow Humans.
Respect : You must give respect if you expect respect. Respect everyone, all persons, and all the things created.
Bravery : To do what is right, even in the most difficult of times.
Honesty : Be honest in every action and provide good feelings in your heart.
Wisdom : We cherish knowledge; wisdom is used for the good of the people.
Humility : Know that you are equal to everyone else, no better, no less.
In this Role:
Develop and implement comprehensive player development strategies to drive casino revenue and profitability.
Lead and manage the PD Manager, and host team, ensuring high levels of productivity, guest engagement, and relationship-building with VIP players.
Identify and cultivate relationships with high-value players, providing personalized services to enhance their loyalty.
Create a process of analyzed player data, reports, trends, and reinvestment strategies to optimize player engagement and profitability.
Collaborate with marketing and promotions teams to create compelling offers, events, and experiences tailored for high-value guests.
Approve the evaluations of with the PD manager on host performance, setting clear objectives, performance goals, and incentive programs.
Oversee and manage player reinvestment budgets to ensure a balance between retention and profitability.
Presently walks the gaming floor, interacting with players and ensuring top-tier service is being provided.
Stay informed on industry trends, competitor strategies, and emerging technologies to maintain a competitive edge.
Ensure compliance with all gaming regulations and company policies regarding player engagement and incentives.
Responsible for overseeing a department of practicing, supporting, and promoting Gun Lake Casino’s “Unsurpassed Service Standards.”
Maintain a high level of personal integrity on and off duty.
Practice teamwork, support fellow Team Members, and create an energized, positive, team-oriented work environment.
Interact with Guests in a friendly and courteous manner and handle all Guest opportunities.
Must be able to effectively communicate both written and verbally with Guests, Team Members, and Management.
Maintain excellent grooming and uniform standards.
All other duties as assigned.
Essential Qualifications:
Bachelor’s degree in business, Marketing, Hospitality, or a related field required. Experience in lieu of a degree may be considered.
Minimum of seven (7) years management experience in either a Marketing Department, Casino Marketing Department, and/or advertising group with an emphasis on database and marketing business planning experience mandatory.
A strong, equivalent proven background in Casino Marketing, (minimum of five (5) years) that includes demonstrated experience in player tracking systems and CRM tools.
Strong leadership skills with experience in coaching, training, and managing teams.
Excellent communication, negotiation, and interpersonal skills.
Ability to analyze data, develop insights, and implement effective strategic initiatives.
Willingness to work a flexible schedule, including evenings, weekends, and holidays as needed.
Knowledge of gaming regulations and compliance requirements.
Must be at least 21 years of age.
Work experience in the gaming or hospitality industry is required.
Must obtain a Gun Lake Tribal Gaming License
Physical Requirements:
Requires normal, corrective vision range, the ability to see color, and the ability to distinguish letters, numbers, and symbols.
Must have the manual dexterity to operate job-related equipment.
Ability to sit, walk, stand, run, and climb stairs for the duration of shift.
Must have the ability to access all properties and areas.
Must be able to lift up to 50 lbs. with or without assistance.
Ability to read, write and input data into the computer.
Ability to stoop, crouch and kneel.
Work Conditions:
Work is typically in an office environment or out on the casino floor. Work areas may be warm, cold, or noisy. Tasks may be required to perform from a sitting or non-sitting position in a confined area. Team Members may be required to stand, walk, lift, reach, push, pull, and grasp.
Disclaimer and Conditions of Employment:
The above statements are intended to describe the general nature and level of work being performed by persons assigned to this job. These statements are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required.
All applicants must be able to demonstrate their US work authorization during the employment verification process. The pre-employment process also requires the ability to pass a criminal background investigation, and drug test.
Indian Preference:
The Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians abides by Native American preference in its hiring and employment policies.
Gun Lake Tribal Gaming Authority reserves the right to make changes to the above job description as necessary.