Job Information
Boston Properties Vice President, Regional Marketing in Washington, District Of Columbia
Primary Purpose of Position:
Direct marketing activities, including marketing and communications strategy, advertising, public relations, and community relations; to enhance the value of the business region.
Essential Functions:
Marketing Strategy
Own and execute the marketing plans for the region, inclusive of communications (traditional and digital), event, and PR strategies that will produce successful results, drive revenue, support leasing and development initiatives, and ultimately support the Company’s success, bottom line, and business plan.
Develop and execute overall marketing plan for the business region.
Develop and coordinate press releases and media strategy to recognize leasing transactions and other business accomplishments within the region.
Oversee the creative development and execution of development site, office, and retail leasing materials.
Manage branding and placemaking art strategy for existing assets and new developments. Partner with leasing, development, and property management to ensure consistency of execution.
Partner with development team on communications strategy for public approvals and community engagement around development public process.
Oversee the continued development and maintenance of property newsletters and websites.
Budget development and execution of promotions and overall marketing solutions.
Partner with Corporate Marketing & Communication to ensure consistent execution of BXP brand across properties and activations.
Events, Communications, & Public Relations
Coordinate public relations outreach to publicize all regional activities, special events, and increase BXP visibility, including selection and management of any agencies engaged for these purposes.
Handle media requests and coordinate spokesperson for media response and public speaking engagements.
Coordinate with leasing/property management on client appreciation programs.
Develop and oversee communication programs through monthly briefs, alerts and individual meetings.
Develop and oversee on site promotional events to drive retail traffic and sales.
Direct strategy to recommend and deliver additional amenities to the office tenant population.
Promote BXP’s ownership of properties to internal and external audiences, positioning our properties as important locations and destinations in the region.
Amenity Program Oversight/Revenue Generation
In partnership with national Director, F&B/Amenities, manage the operating partners of all on-site amenity service providers on all areas of execution (ex. restaurant partners, conference managers, etc.) to ensure quality execution consistent with contracts, BXP’s expectations, and to optimize usage among BXP’s clients and partners.
Oversee implementation, activation, and measurement of private events and sponsorships.
Prospect, secure, and service promotional & private events, unconventional advertising opportunities, sampling, and sponsorships to generate promotional income for properties within the region.
Community Relations
Respond and consider community and civic requests.
Represent BXP in the outside community through active participation in civic, educational, and charitable organizations.
Develop and maintain relationships with clients, community members and community partners to position the Company as an engaged partner.
General
Develop and maintain Crisis Communication Plan.
Effectively develop and mentor marketing staff at all levels.
Prepare annual financial budget and update forecasts on a quarterly basis.
Region/Building Specific Functions:
- Perform other duties as assigned.
Requirements and Qualifications:
BS or MS degree in Business, Communications or Marketing required; MBA preferred.
Minimum of 12 years experience in communications/marketing field. Knowledge of hospitality marketing & operations preferred.
Proven initiative, strategic planning skills and qualitative and quantitative market analysis skills.
Experience in P&L management, including budgeting, staffing, and business development.
Excellent communication, organization and multi-task management skills.
Knowledge of print production, advertising production, media buying, and marketing incentives business.
An understanding of building operations and retail sales is desirable.
Excellent project management skills.
Ability to work in a fast-paced entrepreneurial environment.
Adaptability to changing demands.
Effective problem-solving skills.
Excellent leadership skills.
Ability to act independently well as part of a team.
Flexibility to work beyond regular work schedule.
Proficient in Microsoft Office Applications.
Physical Requirements:
Involves work of a general office nature usually performed sitting – such as operation of a computer.
Involves work of a general office nature usually standing such as operation of a fax and printer.
Involves work such as tours throughout the property portfolio usually performed by walking or climbing stairs.
Internal and External Contacts:
- This position interacts with all levels of employees within BXP and with consultants, vendors, office & retail customers, retail tenant managers, event sponsors, event production staff and the general public.
Reporting Structure:
- This position reports directly to the Executive Vice President, Co-Head of the Washington, DC Region.
BXP is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity or expression, sexual orientation, religion, age, national origin, disability, marital status, protected veteran status, genetic information or any other legally protected characteristic.
Boston Properties is an Affirmative Action and Equal Opportunity Employer. We are committed to fair and impartial treatment in all of our relations with employees, as well as applicants for employment, to recruit, upgrade, train, and promote in all job titles without regard to race, color, gender, gender identity or expression, sexual orientation, religion, age, national origin, disability, marital status, protected veteran status, genetic information or any other legally protected characteristic.