Job Information
Procter & Gamble Senior Brand Manager, Hair Care, Japan & Korea in Singapore, Singapore
Job Location
Singapore
Job Description
Overview
Are you looking to become a part of a multi-functional team of commercial, technical, and regional partners? We are seeking a passionate Senior Brand Manager to join our Hair Care business! You will identify business opportunities and work with the multi-functional team across Singapore, Japan and Korea to build cohesive commercial plans! You are expected to lead and collaborate with different subject matter experts to deliver end-to-end marketing plans for the region!
Your Team
You and other Senior Brand Managers (each handling different portfolios across our Focus Markets – Japan and Korea) will report to the Brand Director, covering Hair Care, APAC Focus Markets. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.
What Success Looks Like
Deliver Scorecard Business Targets, in line with the goals of the Business Unit for region
Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design
Successful Design and Deployment of Marketing Toolkits for Hair Care brands.
Responsibilities of the role
Brand Strategy: Owns the Integrated Brand Plan, Brand Strategy and Initiative Masterplan to create and execute brand strategies for key projects and initiatives to deliver brand growth. Drives investment decisions to maximise profitability.
Brand Planning & Executions: Identify consumers' needs across Japan & Korea for P&G's Hair Care products, lead consumer research in developing a qualified brand concept, benefit and claims that addresses the consumers’ unmet needs.
Collaboration: Work with R&D and technical team to design the right package & formula to win locally with key customers and/or channels.
Collaborate with local Delivery teams to craft promotion/ pricing strategy and customer/ distributor trade terms. Communicate with market partners, stakeholders and suppliers across Korea and Japan to drive business initiatives.
Job Qualifications
Bachelors / Master’s Degree ideally in a business related field
Min. 5-7 years of proven experience in strategic brand management, consulting or consumer journey design experience
Digital Marketing skills and experience
Analytical thinking and problem-solving abilities
Cross-cultural communication skills
Curiosity, forward-thinking courageous leadership
Business proficiency in the Japanese or Korean language and strong market knowledge of Japan and Korea is highly preferred as the role requires local consumer understanding to develop brand equity and marketing strategies for these markets
About us
We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.
Visit http://www.pg.com to know more.
We are an equal opportunity employer and value diversity at our company. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, HIV/AIDS status, or any other legally protected factor.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Job Schedule
Full time
Job Number
R000119029
Job Segmentation
Experienced Professionals (Job Segmentation)