Job Information
Diageo Shopper Planner Manager SLAC in Santiago, Chile
Job Description :
College graduate with 5 years relevant experience. ·
Strong experience in all types of qualitative & quantitative research techniques, ideally including experience in managing shopper / retail environment research programs. ·
Experience of similar roles in the organizations that control marketing direction & decision-making locally (not just re applying global initiatives) is beneficial.
Flexible working
options ·
Role is based in Argentina, Chile or Perú. ·
Fluency in English required. ·
Experience of applying consumer/shopper understanding that has driven growth · This role requires traveling within South LAC (estimated 15%) and effective usage of virtual communication channels rather than face-to-face meetings with the rest of the organization.
Key responsabilities:
Develop shopper understanding, insights and implications that enable Customer Marketing to deliver shopper-based solutions tailored to meet channel and customer needs. ·
With Customer Marketing as the lead, identify the Category Growth Strategies and build insight-driven
Activation Platforms that are actionable and relevant to the business ·
Make use of all appropriate consumer, category development, shopper and customer understanding · Capable of challenging and influencing thinking across a broad range of stakeholders ·
Identify opportunities by channel and/or customer by synthesizing shopper and retail understanding from multiple sources. ·
Identify emerging shopper and retailer trends and their implications for customer and category activities. ·
Distil research results into channel/customer relevant findings and ensure they are translated into action. ·
Challenge Customer Marketing to ensure that the shopper is at the heart of all commercial thinking. ·
Lead/facilitate the shopper insight generation process with Customer Marketing using best practice processes and tools. ·
Ensure rigorous M&E is integrated as part of the learning plan. · Deliver the annual learning plan agreed with Customer Marketing. ·
Identify the Category Growth Strategies and build insight-driven Activation Platforms that are actionable and relevant to the business. ·
Lead/drive the shopper insight generation and opportunity identification process for the on and off-premise. ·
Ability to inspire in others the value of understanding the context, the issues, the opps and mobilising the business around doing something with them. ·
Be passionate about the shopper. Seed category, channel/customer and shopper understanding and inspire the wider Demand organization to begin integrating the shopper into their thinking (GAME Plans, activity briefs).
Worker Type :
Regular
Primary Location:
Santiago
Additional Locations :
Buenos Aires, Lima
Job Posting Start Date :
2024-06-27
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
DRINKiQ
What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)