Job Information
Diageo On Trade Manager Chile in Santiago, Chile
Job Description :
Purpose :
Lead the On Trade and Out Trade channel transformation in Chile to become the most relevant and strategic source of growth for Diageo, Andina and Embonor, building brands, categories and generating value to our customers.
Ensures commercial plans are grounded in deep consumer and customer insights, leveraging market (Category, Customer & Shopper) opportunities at scale to deliver/exceed with Local Distributor AOP plans, coordinate and implement plans aligned to deliver/exceed with Partners, leading execution plans while monitor evolution of key performance indicators to achieve annual plans (SO, SOV, ND, EDGE).
Decision Making :
Understands the market environment and based on this, is able to define best plans for the On and Out Trade, key channels for local market transformation.
Works with Coca-Cola Andina and Embonor to build the On and Out Trade channel, together with DAMs to explore opportunities and identify those that will provide maximum value
Commercial Acumen: Coordination of Total On/Out Trade Channel, managing plans and tactical actions to deliver/exceed AOP plans.
Financial Responsibility :
Responsible for Channel Volume (Sell Out), Share of Value, Distribution and Execution (EDGE)
Responsible for JCP alignment with Coca-Cola Andina and Embonor, in conjunction with DAMs, with channel plans and BB to deliver plan.
Ensuring right investment of A&P and TS, with M&E analysis and SoA to approve interventions
Budget Management
Leadership Responsibility :
External Brand Ambassadors are responsibility, yet strong leadership is required to be successful through managing, involving and influencing effectively a high variety of internal and external stakeholders.
Great relationship builder with different stakeholders internally and externally at all levels, including senior leaders, presidents and owners of companies
Oriented to drive performance and results
Lead and develop a team, regular coaching and feedback
Team work and synergy with CMO, CP&A and Mkt, to build channel plans
Persuasive, decisions based on data, capable of influencing organization to create value
Key Outputs/Deliverables :
Deliver AOP targets related to Sell Out, Distribution, EDGE and SOV
Deliver KO Andina plans, winning at On and Out Trade
Ensure right execution of sales drivers (EDGE) according to Channel and Segmentation
Execute and implement all plans and activities aligned with CP&A to drive performance
Align, define and implement a JUBP with distributor in key territories
Develop Distributor On Trade capabilities
Ensures full compliance with CARM, Diageo Code of Conduct
Monthly Performance Tracking, according to CPR and CAP agenda
M&E Culture to track performance, investment and improve Sell Out.
Qualifications and Experience Required
Bachelor’s Degree in Industrial Engineer, Business Administration or similar. MBA highly recommended
5 years of experience in Commercial areas or in Senior Sales roles in CPG´s organizations, with focus on On and Trade Out Trade Channel management.
Fluent in Spanish and English.
Great business partnering
Positive attitude and solution focused mindset
Accuracy and attention to details
Takes ownership and accountability to deliver outcomes
Proven interpersonal and communication skills.
Ruthlessly prioritizes to deliver results.
Displays innovation and imagination in both financial and commercial settings.
Passionate about making a difference. Energizes others through own commitment
Be open to feedback and challenge from others.
Embraces change and take ownership for driving change through the organization.
Sustains a positive outlook across a range of situations.
Ability to manage complexity/ambiguity
Excellent knowledge of Microsoft Excel and Power Point
Flexible working options
Role is based in Chile
This role requires a strong presence in “Field” with extensive and regular trade visits within the channel, including On and Out Trade operation hours.
The role requires trips to the interior of Chile
Worker Type :
Regular
Primary Location:
Santiago
Additional Locations :
Job Posting Start Date :
2024-06-26
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
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