Job Information
ICW Group Vice President, Marketing & Communications in San Diego, California
Are you looking to make an impactful difference in your work, yourself, and your community? Why settle for just a job when you can land a career? At ICW Group, we are hiring team members who are ready to use their skills, curiosity, and drive to be part of our journey as we strive to transform the insurance carrier space. We're proud to be in business for over 50 years, and its change agents like yourself that will help us continue to deliver our mission to create the best insurance experience possible.
Headquartered in San Diego with regional offices located throughout the United States, ICW Group has been named for seven consecutive years as a Top 50 performing P&C organization offering the stability of a large, profitable and growing company combined with a focus on all things people. It's our team members who make us an employer of choice and the vibrant company we are today. We strive to make both our internal and external communities better everyday!
PURPOSE OF THE JOB
The purpose of the VP, Marketing & Communications role is to design and drive brand narrative and build awareness and clarity of ICW Group’s value proposition in the marketplace. The position will interface with internal stakeholders including senior leadership, product/service departments, and underwriting teams to position ICW Group as a leader in the insurance industry while aligning brand values with business objectives.
This includes, but is not limited to, strategic development and tactical implementation for the company’s marketing plans and programs, external digital and social media storytelling, and leveraging data analytics to optimize investments. The totality of work seeks to increase ICW Group’s brand awareness, preference, and market share.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Leads development of the overall Brand strategy and Marketing execution.
Leads the creation of the entire brand strategy, who ICW is, what we do, how we are different, and the ICW “why.” Integrates the overarching brand strategy into all facets of external and internal communications, thought leadership and go to market strategy.
Develops and implements both short-term marketing plans and long-term strategic alignment with ICW Group’s long-range plan.
Instills a performance- and outcome-driven orientation into the marketing practice.
Manages the end-to-end customer journey, leveraging multiple media channels to influence customer buying behaviors, generate qualified leads, and ultimately enable profitable sales growth.
Executes comprehensive marketing plans that help achieve customer, agent, and policyholder acquisition and retention goals.
Uses business intelligence and analytics to create and evaluate the vitality of the marketing plans.
Facilitates and drives relationships with key stakeholders to plan, communicate, and drive the development and deployment of marketing campaigns.
Collaborates with multiple departments to gain high degree insights to execute marketing strategies that drive both campaigns and long-term brand growth.
Forges and expands relationships with key customers to understand how ICW Group can best meet/exceed their needs.
Works with business unit and branch leadership to help achieve acquisition, retention, and revenue goals.
Develops communication and messaging that aligns with organization objectives.
Leverages key customer data and insights to elevate ICW Group’s value proposition and helps develop key selling points that drive ICW Group brand differentiation.
Works closely with business units to identify and leverage respective product/service value props to drive increased brand advocacy among our policyholders and our agents/brokers.
Develops engaging and compelling marketing communications, creating emotional connections to target consumers; drives critical new thinking behind vehicle utilization to help further broaden our media mix in reaching customers in ways they consume content/media (including digital, social, events, PR, DM, etc.)
Develops lead-nurturing, lifecycle communication and segmentation campaigns.
Develops powerful creative briefs that distill business goals into actionable insights for the creative team that also resonate with the target audience.
Leads the Enterprise Marketing team to develop tactical communications support to a variety of departments, including but not limited to collateral, email, customer talking points, presentations, fact sheets, Web site content and design, and more.
Determines/measures overall cadence of communication for maximum impact and customer satisfaction across different geographic and demographic audience segments.
Acts as a champion of the message and storytelling that will drive overall differentiation, customer loyalty and interest in our products and solutions.
Provides ROMI optimization and oversight to achieve revenue and profitability objectives.
Tracks key metrics and success criteria, driving balance of effectiveness and efficiency of spend for all programs, and making critical trade-off investment decisions across portfolio as appropriate.
Defines ROMI goals and evaluates success using relevant KPIs.
Measures overall impact of marketing program on defined metrics (e.g. increased customer satisfaction, loyalty, book of business growth, etc.).
Evaluates, monitors, and measures the impact of the quality and quantity of inbound/outbound lead generation initiatives.
Monitors and optimizes campaign effectiveness across prioritized markets, channels, and stakeholders.
Develops data analytics and insights that drive strategy.
Inspire a data-driven culture with advanced analytics to optimize brand strategies, elevate performance metrics, and drive sustainable business growth.
Leverages market research to keep abreast of competitive and future market trends and conducts market research as needed.
Deep understanding of current trends, best practices, and technologies in marketing, brand activation, and social media.
Develops and manages marketing professionals.
Leads and mentors a team of high-performing marketing professionals to produce authentic content that resonates with ICW Group’s target audiences and strengthens brand loyalty.
Establishes and adheres to hiring criteria, onboarding and training requirements for team members.
Oversees the performance management and talent development processes for the team.
Creates a coaching and mentoring environment amongst team members.
Manages team budget, technology and other resources, workload and other marketing services.
Ensures adherence to all Company policies and procedures and Compliance responsibilities.
SUPERVISORY RESPONSIBILITIES
Leads the marketing team and carries out supervisory responsibilities in accordance with company policies and applicable laws. These responsibilities may include interviewing, hiring, and training employees; planning, assigning, and directing work; conducting performance and salary reviews; rewarding and disciplining employees; addressing complaints and resolving problems; coaching, mentoring, and developing team members to further their skills and knowledge; creating and monitoring development plans; setting performance expectations/goals; forecasting staffing needs and planning for peak times and absences; enforcing department policies and procedures.
EDUCATION AND EXPERIENCE
Bachelor's degree from four-year accredited college or university required with a major or emphasis in Marketing, Communications, Business Administration, or related field. MBA or advanced degree preferred. Minimum 12+ years of progressive experience in brand strategy or marketing required, with a major preference in the insurance industry. Minimum 7 years of experience in a leadership role required. Proven ability to develop and execute strategic marketing plans that align with business objectives and drive measurable results. Demonstrated success in developing innovative marketing campaigns that capture consumer attention and drive engagement. Experience with Data, measurement, and analytics competency.
CERTIFICATES, LICENSES, REGISTRATIONS
None required.
KNOWLEDGE AND SKILLS
Strong marketing background. Ability to lead and be strategic, as well as drive tactics and get work done. Ability to work collaboratively to create a results-driven, team-oriented environment. Demonstrated ability to forge highly effective cross-functional partners. Proven ability to leverage multiple marketing assets to achieve business goals. Exceptional ROI-tracking skills, able to prove what is –or isn’t—working and modify accordingly. Working knowledge of email automation & web analytics tools (Pardot, Google Analytics) a plus. Excellent written and verbal communication skills to convey ideas effectively to appropriate audience. Excellent people and management skills to interact with various cross-functional teams and customers. Experience putting forth new methods and ideas and has a high degree of curiosity relating to marketing. Does not accept the “status quo”; is a change agent. Advanced proficiency with Microsoft Office applications including Word, Excel, and PowerPoint. Detail-oriented, and able to juggle multiple tasks and conflicting deadlines at once.
PHYSICAL REQUIREMENTS
Office environment – no specific or unusual physical or environmental demands and employees are regularly required to sit, walk, stand, talk, and hear.
WORK ENVIRONMENT
This position operates in an office environment and requires the frequent use of a computer, telephone, copier, and other standard office equipment.
The current range for this position is
$157,500.00 - $525,000.00
This range is exclusive of fringe benefits and potential bonuses. If hired at ICW Group, your final base salary compensation will be determined by factors unique to each candidate, including experience, education and the location of the role and considers employees performing substantially similar work.
WHY JOIN ICW GROUP?
• Challenging work and the ability to make a difference
• You will have a voice and feel a sense of belonging
• We offer a competitive benefits package, with generous medical, dental, and vision plans as well as 401K retirement plans and company match
• Bonus potential for all positions
• Paid Time Off with an accrual rate of 5.23 hours per pay period (equal to 17 days per year)
• 11 paid holidays throughout the calendar year
• Want to continue learning? We’ll support you 100%
ICW Group is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. ICW Group will not discriminate against an applicant or employee on the basis of race, color, religion, national origin, ancestry, sex/gender, age, physical or mental disability, military or veteran status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other characteristic protected by applicable federal, state or local law.
At ICW Group we offer a work environment that encourages entrepreneurialism and celebrates success. Our team members are hands-on contributors who are given the opportunity to make an impact. It's our people who make us an employer of choice and the vibrant company we are today.
Job Type: Full time
Req ID: JR100495