Job Information
REA Group Senior Product and Growth Analyst in Richmond, Australia
We're REA
REA Group (https://www.rea-group.com/about-us/about-rea-group/) is not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business, specialising in property.
With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.
Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to be named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.
Where the team fits in
REAx is shaping the future of property. We are the team behind property research site, property.com.au and we are creating new products and solutions that will impact how Australians experience property, today and into the future. Today, property.com.au is Australia’s 3rd largest property site and allows buyers and sellers to research 10million+ properties, regardless of whether they’re currently advertised for sale.
Navigating the property market is complex and can be overwhelming, there are many opportunities to improve the buying and selling journey for Australians. Our team truly believes in progress over perfection, and we are only just getting started.
Day to day you'll be working with a multifunctional team across product, engineering, marketing and consumer experience. You'll be working with a collaborative environment to align around our consumer and team objectives, advocating for innovative ideas, processes and features that deliver on our strategy. You will also collaborate closely with the broader Audience Analytics Centre of Excellence team within REA Group.
What the role is all about
The Senior Product and Growth Analyst will play a critical role in driving commercial value through data-driven insights that facilitate informed decision making. You will collect and analyse data from diverse data sources to provide reporting and actionable recommendations across strategic product, sales and marketing initiatives.
While there’s a good chance no two days will be the same, you’ll be working closely with product, tech and marketing teams to:
Develop and deliver regular product performance and audience reporting to support the REAx team in critical decision making. This analysis will include competitor analysis, product usage, audience engagement and conversion funnels to help understand the user journey.
Develop mechanisms for regular monitoring of site and product performance to detect and diagnose trend changes.
Leverage data and market research/business intelligence to optimise and drive consumer acquisition, conversion and revenue growth of our portfolio.
Conduct deep dive analysis on key audiences and products to identify and prioritise opportunities and help shape product initiatives.
Develop and evolve dashboards for executive, management, and team level presentations.
Work closely with relevant team members to support product tagging & tracking requirements and build custom data marts to enable downstream analyses and reporting
Support the determination of OKRs (objectives and key results), including forecasting performance and communicating results through dashboards.
Champion data-driven decision making by communicating insights, highlighting impacts, and engaging stakeholders.
Represent the REAx team in the broader REA Group analytics community, building relationships to share knowledge and drive efficiency.
Who we’re looking for
A self-starter with demonstrated experience in growth analytics, business intelligence or related roles, and a proven track record in driving commercial value through product and data analysis.
Ability to manipulate, analyse and interpret data from a variety of sources using a variety of tools and techniques including:
Experience in digital analytics solutions such as Google Big Query and Adobe Analytics;
Experience in database interrogation using SQL;
Experience using business intelligence systems such as Tableau;
Experience working with popular Marketing Automation/CRM platforms such as HubSpot, Marketo, Pardot, or Braze.
A passion for not only creating dashboards and reports but summarising actionable key insights to the team and identifying key drivers (including market and competitor movement).
Ability to work with our data teams to ensure we capture and structure the data necessary to track key metrics, user journeys and support A/B and multi-variate testing.
Analytical and problem-solving skills with a keen eye for detail that will help us to drive strategic priorities.
Self-organised with the ability to operate independently and deliver quality work
Thrives in an ambiguous and dynamic environment and have a passion for making the complex simple.
Builds effective relationships across all levels and functions, employing storytelling, visualization, and other stakeholder engagement skills for impact. They possess a strong cross-functional understanding and thrive in complex, fast-paced environments."
A growth mindset, who seeks feedback and is always looking for opportunities to improve
Someone who identifies with the REAx Team Attributes:
Live and breathe it. Work with passion and high accountability for great impact
Progress over perfection. Move with speed, be creative, bold, and decisive.
Bring your spark. Share the fun, spread positive energy.
Value the team. No heroes here.
The REA experience
The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow. We’re committed to your development – both professionally and personally. Your experience with us is something we take seriously.
*We offer: *
A hybrid and flexible approach to working
Flexible parental leave offering for primary and secondary carers
Programs to support mental, emotional, financial and physical health & wellbeing
Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity.
Hack Days so you can bring your big ideas to life
Performance recognition programs because hard work should never go unnoticed
*Our commitment to Diversity, Equity, and Inclusion *
We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking - be it cultural and ethnic backgrounds, gender identity, disability, age, sexual orientation, or any other identity or lived experience. We know diverse teams are critical to maintaining our success and driving new business opportunities. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.
Join our Talent Neighbourhood
Keen to be part of REA but didn't find a perfect match with this opportunity? Perhaps the timing isn't right? You should join our Talent Neighbourhood!
By joining, you will receive information about our working culture and life at REA, industry updates from various areas of our business, invites to our events or materials to help you succeed in interviews at REA. In addition, our recruiters will reach out to you if there’s a role that matches your interests, skills and aspirations.
Upload your details today! https://rea.to/careers-talentneighbourhood
#LI-HYBRID