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Job Information
Genmab (Senior Manager) Product Manager, Digital Marketing Products, Digital Marketing IT&D in Plainsboro, New Jersey
At Genmab, we're committed to building extra[not]ordinary futures together, by developing antibody products and pioneering, knock-your-socks-off therapies that change the lives of patients and the future of cancer treatment and serious diseases. From our people who are caring, candid, and impact-driven to our business, which is innovative and rooted in science, we believe that being proudly unique, determined to be our best, and authentic is essential to fulfilling our purpose.
The Role
On the journey to build digital commercial capabilities Genmab IT & Digital has adopted a highly customer centric, product oriented operating model in building and evolving digital capabilities and has invested in cutting edge technology platforms to speed up go to market for external and internal facing digital products, and in this journey Genmab welcomes passionate product leaders to join the global commercialization team to build and manage top notch digital experience for Genmab patients and customers.
Genmab is looking to hire a dynamic, hands-on IT & Digital Product Manager within the commercialization unit of the IT & Digital organization and reporting to the Director, Digital Products, Digital Marketing within Commercial and Enabling Function IT&D who can roll their sleeves and make an impact within the fast-growing digital experience ecosystem. This role is for our office in Princeton, New Jersey, USA.
Responsibilities
Responsible for the overall Product Vision and metrics (e.g., Objectives & Key results (OKRs) fulfillment of multiple digital products across the omnichannel portfolio for US and EU Region.
Create and maintain a prioritized roadmap for multiple digital products for branded, non-branded channels and marketing technology stack partnering with the brand, digital strategy, and marketing business functions
Work with cross-functional teams of product engineers, product owners and designers to deliver customer centric products
Stay coordinated with the Product Owners on priorities and day-to-day decision making
Exercise strong decision-making mandate across cross-functional teams
Prepare and support the agile teams on product demos.
Build, grow and support Product Owners and Product Analysts through hiring, coaching (Knowledge Transfer), mentoring, and giving feedback.
Contribute to the success and lifecycle of the product during definition, design, user story/requirement creation, documentation, launch, go-to-market activities, management updates and metrics.
Drive products to achieve success metrics on an ongoing basis throughout the product lifecycle by analyzing and solving the problems of your targeted end users.
Own marketing product roadmap and user stories can be hands on writing user stories as and when needed.
Ability to write user stories and own product roadmaps in JIRA on a regular basis.
This role will be responsible for managing multiple commercial digital product delivery for all Marketing tech products for US and EU region.
This is an individual role that will have to provide leadership to the digital product delivery teams to help deliver on time and on budget without compromising on quality.
This role will be a mentor, coach, and role model to the product-oriented delivery teams and shall have a clear understanding of digital product management lifecycle and best practices.
This product manager should be an individual with the ability to roll up sleeves as needed and should be able to manage and respond to multiple priorities daily.
Required Skills
Bachelor of Engineering degree required, MS or MBA degree preferred
Excellent written and verbal communication with abilities to translate complex business problems and requirements into digital product goals.
8 years of experience in IT and software development
5 years of experience in Pharma or Biotech industry required
5 years of experience working as a digital product owner or digital product manager building commercial websites and portals
5 years in digital marketing technologies managing customer journey, SEO, Google analytics and cookie consent management
3 years of experience leading digital solutions delivery in a multi-vendor environment
3 years of experience managing digital product teams
Prior experience working in an agile environment using JIRA and Confluence
Has experience of product centric IT delivery model and product management skills
Has hands on experience on salesforce marketing cloud and marketing campaign operations for life sciences industry, preferably for pharma.
Has solid understanding, hands on preferable of latest digital marketing, customer engagement and customer experience Technologies like Google Analytics, OneTrust, Email Studio, Surveys and SEO tools.
Has experience implementing end to end omnichannel marketing stack setup at least for one life science brand and has a solid understanding of HCP (Healthcare Provider) and consumer/patient marketing.
Has clear understanding of digital DevOps, CICD pipeline, DevSecOps, and Digital best practices
Equally capable of speaking technology and business language
Great team player with strong leadership qualities and sharp negotiation skills
Preferred Skills
Experience working with IT leadership teams
MS or MBA degree Preferred
Product management certification
Google analytics certification
Digital marketing certification
Salesforce marketing cloud certification
Additional Job Description
Manage business IT systems/projects/processes within area
Provide inputs to team leadership to devise strategic and tactical solutions as well as standards required to meet overall business objectives
Lead implementation of solutions in line with IT/engineering...
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity