Job Information
SAP Head of Product Marketing, SAP SuccessFactors in Palo Alto, California
We help the world run better
At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.
We are seeking an experienced Head of Product Marketing to help drive brand awareness, customer acquisition, solution adoption, and revenue growth for our SAP SuccessFactors HCM portfolio. The ideal candidate will be a strategic thinker with a deep understanding of technology marketing and a proven track record of success. Reporting to the Chief Marketing Officer, the Head of Product Marketing is responsible for our product positioning and messaging and serves as a primary evangelist to shape company and product perception among internal teams and external stakeholders to create market understanding and excitement. This role requires strong leadership skills, a passion for innovation, and the ability to collaborate effectively with cross-functional teams, including sales, product, engineering, corporate and field marketing, and communications.
What You’ll Do:
Strategic Leadership:
Develop and execute a comprehensive product marketing strategy aligned with the company's overall business objectives.
Understand HCM market and competitive developments to inform product positioning, market segmentation, pricing and internal enablement.
Work closely with Analyst Relations to determine the analyst engagement strategy for SAP SuccessFactors and help drive the execution of the engagement process with Gartner and other tier 1 HCM analysts.
Track performance and measure effectiveness of product marketing initiatives in alignment with marketing KPIs. Apply data-driven approach to optimization strategies for positioning, marketing & selling our HCM suite.
Naming, Positioning and Messaging:
Define how SAP SuccessFactors solutions will be competitively positioned to win in the HCM market and exhibit excellent storytelling skills to clearly articulate our differentiation across all channels.
Decide the brand and naming of product and features, working with the brand/naming team to ensure best practices.
Oversee creation and delivery of the global product/feature value positioning & messaging frameworks for unique segments and personas that guide all downstream content creation.
Drive all aspects of the product value proposition lifecycle from product release readiness gate, announcement & on-going product communications, and digital customer journey, demonstrating customer, competitor & market understanding at each step.
Product Releases and Launches
Work closely with product, engineering, and design teams to align product marketing efforts with product development and customer needs.
Collaborate with product & engineering on 1H/2H releases and other new product/feature launches, along with Marketing, G2M and Sales to ensure our plans generate qualified leads and drive pipeline growth
Drive customer communications, including the timing and messaging of public roadmap updates and sap.com & community.sap.com information
Partner with G2M to define the product enablement priorities for SAP sales and partners globally, and deliver the necessary sales training and enablement content/materials so our direct and channel teams can hit their targets.
Market Evangelism:
Demonstrate deep subject matter expertise of our HCM suite/solutions and represent this depth to stakeholders inside and outside the company.
Educate sales and presales teams, lead gen teams, and partners so they are competent in communicating the value of our HCM suite to support awareness, lead gen and solution adoption efforts.
Represent SAP SuccessFactors at internal and external SAP events and industry conferences, generating excitement around our product value and vision.
Engage with customers and partners directly to land SAP SuccessFactors value prop and key innovations in alignment with their needs and interests, driving a feedback loop for optimization of positioning and messaging.
Brief HCM analysts and influencers, and engage directly with the press via media interviews, on SAP SuccessFactors positioning and product strategy to create favorable mindshare, ensure leader position, and drive favorable media coverage.
Content and Assets to Support End to End Customer Journey
Define and deliver the product marketing plans through and with the corporate and field marketing expert teams, ultimately ensuring that customers, partners, analysts, and press understand and believe in the value of SAP SuccessFactors solutions.
Oversee a team that develops and delivers the messaging, content and assets to support digital demand gen strategies, including content marketing, email marketing, social media marketing, paid advertising, and events.
Oversee the creation of high-quality product assets, including solution brochures, videos, product trials, sales presentations, customer stories, white papers to be used within integrated demand gen programs and across all stages of the customer journey: awareness & perception, evaluation/trial, and adoption.
Partner with Digital Experience team on the HCM portfolio pages for sap.com, ensuring up to date messaging and continual performance optimization
Create and deliver always-on content for sales/partner and external audiences to keep up the the latest SAP SuccessFactors HCM innovations via blogs and public channels such as .com
Team Leadership:
Lead and mentor a high-performing product marketing team
Hire, develop and retain top product marketing talent.
Foster a culture of innovation and creativity by encouraging fresh thinking and the testing of new approaches within the marketing team.
What You Bring
7 years of product marketing experience in enterprise software
Domain knowledge of or experience in Software-as-a-Service (SaaS), Cloud
Experience with HR/HCM solutions preferred
Strong analytical skills and data-driven decision-making abilities.
Outstanding communication and presentation skills
Experience in understanding complex topics and crafting clear, concise value propositions, messaging frameworks, presentations, and other communications
Strong understanding of technology trends and industry developments.
A passion for innovation and a desire to push the boundaries of marketing.
Ability to lead and inspire teams .
Flexibility and openness to change.
Qualifications:
Bachelor’s Degree (Business or Marketing preferred)
Ability to travel; 35%
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We are ethical and compliant
Our leadership credo: Do what’s right. Make SAP better for generations to come. We believe that great leadership extends far beyond the mere pursuit of business goals. We value and foster leadership that is driven with purpose and integrity. Our leaders are role models who uphold SAP’s values and shape SAP’s culture of integrity, by demonstrating and championing ethical and compliant behavior towards all stakeholders.
We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy (https://one.int.sap/me@sap/jobs_at_sap#17498858-1050-415e-8d82-21f91655666b_96fc) . Specific conditions may apply for roles in Vocational Training.
EOE AA M/F/Vet/Disability
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.
Compensation Range Transparency
SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 274300 - 466300(USD) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits (https://www.sapnorthamericabenefits.com/en/public/welcome) .
Requisition ID: 421484 | Work Area: Marketing | Expected Travel: 0 - 40% | Career Status: Executive | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid.