Job Information
Microsoft Corporation Director of Brand Strategy in Multiple Locations, United States
Come grow with us! Consider the opportunity to help us bring to life our brands across the fastest growing part of Microsoft. Work on productivity experiences, cloud, generative AI, mixed reality and more. We’re looking for an optimistic, entrepreneurial person to help shape the way we are presented to the world through brand strategy, naming and storytelling. Imagine doing your work in a fast paced, high impact team that values inclusivity, a can-do attitude and personal growth.
The Director of Brand Strategy is a hybrid role that will contribute as part of collaborative brand team in three primary areas. As a Director of Brand Strategy, you will work to accelerate customer affinity and grow perceptions of our offerings, especially in the B2B space. You will guide naming in key areas of our portfolio in partnership with Product Marketing and Engineering. And as brand leader, you will help to ensure our brand story lands well in a number of critical channels. If you are a strategic and creative thinker with a passion for brands, with trusted communication and collaboration skills this may be a job for you.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities
Contribute to the development and execution of our brand narrative and strategy for key parts of our portfolio
Contribute to our discipline, bringing fresh thinking and brand strategy best practices
Lead naming for products, services, apps, and features for our portfolio.
Drive branding projects across integrated marketing channels
Candidate will bring both product marketing and brand building experience to the role. Your job will be to create a balance between delivering clarity for wayfinding and functional understanding of the technology through naming while building emotional connections with customers through meaningful brand stories worthy of capturing hearts and minds.
Embody our Culture (https://www.microsoft.com/en-us/about/corporate-values) and Values (https://careers.microsoft.com/us/en/culture)
Qualifications
Required/Minimum Qualifications
- 8+ years work experience at a branding agency or with product marketing, brand building, and/or strategy development.
Additional or Preferred Qualifications
8+ years creative strategy experience, which could include brief writing and/or managing strategy on the corporate or agency side.
8+ years experience managing projects (e.g., internal stakeholder management, timelines, prioritization, road mapping).
Master's Degree in Business, Marketing, Communications, or related field.
Trusted communication skills and the ability to influence at multiple levels of the organization.
Fluency in turning product strategy and business objectives into clear brand and naming strategy.
Proven ability to think strategically and creatively, while maintaining attention to detail.
Strategic mindset including interpreting data to inform strategy and execution.
Proven experience organizing and driving branding projects across multiple channels
Creative strategy experience on the corporate or agency side is a plus.
Brand IC5 - The typical base pay range for this role across the U.S. is USD $129,200 - $248,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $162,000 - $268,900 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
Microsoft will accept applications for the role until July 16, 2024.
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https://careers.microsoft.com/v2/global/en/accessibility.html) .