Job Information
Xcel Energy Manager, Creative Services in Minneapolis, Minnesota
Are you looking for an exciting job where you can put your skills and talents to work at a company you can feel proud to be a part of? Do you want a workplace that will challenge you and offer you opportunities to learn and grow? A position at Xcel Energy could be just what you’re looking for.
Position Summary
The Manager, Creative Services is a highly skilled, creative and visionary leader who owns the development and execution of our brand's creative strategy and in-house creative team. This role requires a dynamic leader with a strong background in creative development, advertising, brand management, strategic thinking, and team management. Creating impactful and innovative campaigns that resonate with diverse audiences across multiple channels are key to success in this position.
Essential Responsibilities
Develop and execute compelling creative vision for the Xcel Energy brand that aligns with overall business objectives, including implementation and extension of our visual design, visual identity systems and brand guidelines.
Lead the ideation and execution of innovative creative content and advertising campaigns that tell powerful stories, connect with customers, and drive brand engagement.
Oversee the development of high-level creative briefs, presentation decks, and campaign concepts that inspire and guide internal and external teams.
Manage the creative process from concept to completion, ensuring all assets are produced on time, within budget, and to the highest standard.
Direct and oversee the creation of a wide range of marketing assets, including AV, print, digital, social, OOH, and experiential.
Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure cohesive and integrated campaign execution.
Ensure the department’s processes - including calendaring, workflow, editing, budgeting, and measurement systems - are in place and support the timely creation and high-quality production of creative services and deliverables.
Lead, mentor, and inspire a multidisciplinary creative team of creative design and production professionals.
Build and maintain strong relationships with internal stakeholders, senior leadership, and external partners, including creative agencies and production companies.
Provide strategic and creative direction, offering critical feedback and guidance to elevate the quality and impact of creative work.
Ensure brand consistency across all channels and touchpoints, developing and maintaining brand guidelines, style guides, and templates.
Act as the guardian of the brand, ensuring all creative output aligns with the brand's visual identity and messaging standards.
Stay abreast of industry trends and emerging technologies, leveraging insights to drive creative innovation and differentiation.
Adapt global content and value propositions to fit the unique dynamics of regional markets, ensuring relevance and resonance with local audiences.
Minimum Requirements
Bachelor’s degree in Marketing, Advertising, Design, or a related field.
10+ years of experience in creative roles, with a strong background in brand development, visual identity, and advertising.
Proven experience leading in-house creative teams in a fast-paced environment.
Expertise in digital marketing and B2B/B2C marketing.
Strong portfolio showcasing creative innovation and successful campaign execution across multiple channels.
Exceptional communication, presentation, and interpersonal skills.
Proficiency in major relevant design and project management tools, software and systems, such as Adobe Creative Suite.
As a leading combination electricity and natural gas energy company, Xcel Energy offers a comprehensive portfolio of energy-related products and services to 3.4 million electricity and 1.9 million natural gas customers across eight Western and Midwestern states. At Xcel Energy, we strive to be the preferred and trusted provider of the energy our customers need. If you’re ready to be a part of something big, we invite you to join our team.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Individuals with a disability who need an accommodation to apply please contact us at recruiting@xcelenergy.com .
Non-Bargaining
The anticipated starting base pay for this position is: $92,300.00 to $130,566.00 per year
This position is eligible for the following benefits: Annual Incentive Program, Medical/Pharmacy Plan, Dental, Vision, Life Insurance, Dependent Care Reimbursement Account, Health Care Reimbursement Account, Health Savings Account (HSA) (if enrolled in eligible health plan), Limited-Purpose FSA (if enrolled in eligible health plan and HSA), Transportation Reimbursement Account, Short-term disability (STD), Long-term disability (LTD), Employee Assistance Program (EAP), Fitness Center Reimbursement (if enrolled in eligible health plan), Tuition reimbursement, Transit programs, Employee recognition program, Pension, 401(k) plan, Paid time off (PTO), Holidays, Volunteer Paid Time Off (VPTO), Parental Leave
Benefit plans are subject to change and Xcel Energy has the right to end, suspend, or amend any of its plans, at any time, in whole or in part.
Deadline to Apply: 07/14/24
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ACCESSIBILITY STATEMENT
Xcel Energy endeavors to make https://www.xcelenergy.com/ accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Xcel Energy Talent Acquisition at recruiting@xcelenergy.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.