Job Information
Amazon Sr. Subscriptions Product Marketing Manager, EU Alexa Channel & Enterprise Marketing in London, United Kingdom
Description
We’re looking for a tenured, data-driven Sr Product Marketing Manager with strong analytical and project management experience to join our Marketing team in London.
In this role, they will own the retention strategy for Alexa and digital subscriptions on Alexa (E.g.- Amazon Music subscription on Alexa) across different Alexa endpoints. You will work with multiple senior stakeholders across the Alexa org and drive the retention strategy across customer cohorts.
We are looking for a tenured marketer with strong analytical and project management experience. This will be a highly visible role in the Alexa International Marketing org and will be an opportunity to work across teams in International locales.
The Senior Product Marketing Manager will be supported by a team of Marketing Ops responsible for campaign set-up and execution.
Candidates with experience in subscription marketing will be preferred.
Key job responsibilities
Retention strategy development: Design and implement the retention strategy to reduce churn rates across Alexa and digital subscriptions on Alexa
Customer Insights & Analysis: Utilize data analytics to gain insights into customer behaviour, identify at-risk segments, and develop targeted retention campaigns.
Lifecycle Management: Develop and execute marketing programs across various stages of the customer lifecycle, ensuring a seamless and engaging customer experience
Campaign Management: Plan and manage multi-channel retention campaigns, including email marketing, in-app messaging, and personalized content
Cross-functional Collaboration: Work closely with Product and Business Intelligence teams to align on cross-functional efforts to retain customers
Performance Tracking: Monitor and report on the effectiveness of retention initiatives, using key metrics and KPIs to measure success and inform future strategies
Experience using any of SQL or analytical tools for conducting data analysis
Experience with customer segmentation, profiling and targeting
Basic Qualifications
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience leading go-to-market for consumer software or hardware product launches
Experience in marketing or marketing research
Experience using data and metrics to measure impact and determine improvements
Experience presenting metrics and progress to goal to senior leadership
Preferred Qualifications
Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation, profiling, and targeting
Experience with subscription marketing
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