Job Information
Central Texas College Chief Marketing and Communications Officer in Killeen, Texas
Chief Marketing and Communications Officer
Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening. To apply for the position, please click the Apply for this Job link/button.
If you would like to bookmark this position for later review, click on the Bookmark link. To email this position to a friend, click on the Email to a Friend link. If you would like to print a copy of this position for your records, click on the Print Preview link.
Bookmark Print Apply for this Job
Posting Information Position Details
This form is the official Personnel Requisition form used to notify Employment Services of job vacancies and initiate appropriate job advertisements. This form must be completed and approved by the officials designated below.
Position Information
Position Title Chief Marketing and Communications Officer
Department Recruitment & Outreach
Campus Central Campus
Location Central Campus
FLSA Exempt
Full Time/Part Time Full Time
Summary of Position
The Chief Marketing and Communications Officer is responsible for the development of Central Texas College’s marketing, communication, and branding strategies. The Executive Director plans and directs activities in alignment with and in support of the College’s mission, vision, and goals in an effort to advance and protect its reputation, overall brand, and contribute to the College’s success.
Minimum Required Education
Bachelor’s Degree from a nationally or regionally accredited institution of higher education in Marketing, Advertising, Communications, Journalism, Public Relations or related field required. Master’s Degree Preferred.
Minimum Required Experience
Five years of experience in a senior management position marketing and communications.
Required Knowledge, Skills and Abilities
Proven ability to provide creative direction while leading and collaborating with an internal team of professionals and the College’s ad agency.
Experience developing and executing integrated marketing campaigns across multiple platforms (digital, social media, traditional media) to promote brand awareness and student engagement.
Strong knowledge of branding principles, market segmentation, and audience-targeted messaging.
Ability to draft strategic messages for senior leaders.
Ability to assess and analyze market trends, audience behavior, and competitor activities to refine strategies.
Expertise in public relation strategies and managing relationships with media outlets.
Experience promoting events, achievements, and institutional milestones to various audiences.
Ability to develop and manage crisis communication strategies effectively.
Experience in managing internal and external communications during a crisis to protect the College’s reputation and ensure clear, timely messaging.
In-depth understanding of digital marketing tools and strategies, including social media management, SEO , email marketing, and content strategy.
Ability to utilize data-driven strategies to optimize marketing efforts, ensuring the alignment of campaigns with the College’s strategic goals.
Excellent written and verbal communication skills, with the ability to craft compelling narratives and messages that resonate with various audiences.
Proficiency in creating and delivering presentations to senior leadership, faculty, and external stakeholders.
Strong organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Strong problem-solving skills, with the capacity to identify challenges and implement creative, strategic solutions.
Demonstrated organizational management and leadership skills.
Ability to make decisions and exercise independent judgment.
Experience developing and executing budgets and allocating resources.
Professional appearance and attention to detail are required
Salary 1D/Per Salaried Pay Scale
Hours Full-time, indicate working hours
Posting Detail Information
Other Information
Occasional availability for weekend and/or evening events required.