Job Information
Diageo Head of Reserve in Johannesburg, South Africa
Job Description :
Job Title: Head of Reserve
About us:
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the Function:
Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.
We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
About the team: TE
About the role:
The Head of Reserve will be responsible for driving the growth and development of Diageo's reserve and premium portfolio in Southern Africa. This includes leading the strategy, execution, and performance management to ensure that our premium and luxury brands achieve their full potential in the market.
Role Responsibilities:
Strategic Leadership
Develop and implement a comprehensive strategy for Diageo's reserve portfolio in South Africa.
Align reserve strategies with overall business objectives and market opportunities.
Identify growth opportunities within the premium and luxury segments.
Commercial Excellence
Drive sales performance through effective commercial planning and execution.
Collaborate with sales teams to ensure effective distribution and presence of reserve brands.
Monitor market trends, competitor activities, and consumer insights to inform commercial strategies.
Brand Management
Lead brand-building initiatives to enhance brand equity and awareness.
Oversee marketing campaigns, events, and activations tailored for premium consumers.
Ensure consistent brand messaging across all channels.
Customer Relationships
Build strong relationships with key customers, distributors, and partners.
Develop tailored programs to engage high-net-worth individuals (HNWIs) and influencers.
Leverage customer feedback to refine strategies and improve brand experiences.
Team Leadership
Lead, coach, and develop a high-performing team dedicated to the reserve and premium portfolio.
Foster a culture of excellence, collaboration, and innovation within the team.
Set clear goals, provide regular feedback, and manage performance effectively.
Financial Management
Manage budgets effectively to maximize return on investment (ROI).
Track financial performance against targets and take corrective actions as needed.
Revenue Growth Management experience.
Channel P&L ownership and accountability.
Experience / skills required:
Bachelor's degree in Business Administration, Marketing or related field; MBA preferred.
Minimum of 8 years' experience in senior commercial or marketing roles within FMCG or luxury goods sectors.
Proven track record of successfully managing premium/luxury brands.
Strong understanding of South African market dynamics and consumer behavior.
Skills & Competencies
Strategic thinker with strong analytical skills.
Excellent leadership abilities with a focus on team development.
Outstanding communication skills – both written and verbal.
Strong relationship-building skills with internal stakeholders as well as external partners/customers.
Highly adaptable with an ability to thrive in a fast-paced environment.
Personal Attributes
Passionate about premium/luxury brands with an eye for detail.
Results-oriented mindset with a drive for excellence.
Creative thinker who can bring innovative ideas to life.
Flexible Working Statement:
Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one
Rewards & Benefits Statement: TE
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Worker Type :
Regular
Primary Location:
Waterfall
Additional Locations :
Job Posting Start Date :
2025-03-05
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
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