Job Information
Fortive Corporation Marketing Content Specialist in Fairport, New York
Qualitrol is a forward-thinking company dedicated to ensuing the world has reliable power. We are looking for a talented Demand Generation Specialist to join our team and drive our lead generation efforts to new heights.
As a Marketing Content Specialist, you will be responsible for developing and executing content strategies that enhance our brand presence and engage our target audience. You will work closely with the marketing team to create high-quality content across various platforms, including websites, social media, email campaigns, and more.
Key Responsibilities:
Develop and implement content strategies aligned with marketing goals.
Create engaging and informative content for websites, blogs, social media, email campaigns, and other marketing channels.
Collaborate with the product management team to plan and execute content calendars.
Conduct research to ensure content is accurate, relevant, and up-to-date.
Optimize content for SEO to improve search engine rankings and drive organic traffic.
Monitor and analyze content performance metrics to refine strategies and improve results using data driven recommendations.
Stay up to date with content marketing trends, tools, and best practices to continuously improve our content strategy.
Manage global tradeshow schedule, booths, logistics and budget.
Qualifications:
Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Entry level to 2 years’ experience in content marketing, copywriting, or a similar role
Excellent writing, editing, and proofreading skills.
Knowledge of SEO best practices and content optimization techniques
Proficiency in using content management systems (CMS) and marketing tools.
Ability to work independently and collaboratively in a fast-paced environment with cross-functional teams.
Creative thinking and problem-solving skills.
Excellent organizational skills and attention to detail, with the ability to manage multiple projects and deadlines.
Benefits:
Competitive salary and benefits package.
Opportunities for professional growth and development.
Collaborative and supportive work environment.
Fortive Corporation Overview
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
Fortive: For you, for us, for growth.
The salary range for this position (in local currency) is 47,500.00 - 88,100.00
We are an Equal Opportunity Employer
Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.