NHS Human Services, Inc.

Working/Functional Title

Digital Marketing Coordinator

Position Summary

Create and implement effective digital marketing strategies to increase enrollment in the College's online graduate programs; lead the usage of customer relationship management (CRM) software for online graduate programs; serve as the College's lead in the use of the Slate admissions system; provide marketing, communications and administrative support to the College's micro-credentials initiatives; and provide communications support to the Office of Academic & Student Affairs.   Regular activities include, but are not limited to:  • Supports online master's programs through digital marketing  • Plans and creates innovative digital marketing strategies.  • Identifies sources of information, researches, surveys and interviews to obtain information.  • Composes, edits, designs, records, produces and duplicates digital, web and print media.  • Assists with web development and technological enhancements for online programs.  • Maintains and updates files including statistical reports and performance metrics.  • Assists with negotiating rates and orders advertising for print, television or radio.  • Contributes to the overall growth and engagement strategies for social media of online programs.  • Executes innovative social media marketing campaigns to support traditional media, public relations, and advertising activities and to promote online/hybrid programs.  • Supports social media goal setting, execution, tracking, and reporting.  • Manages subscribers; builds and sends email campaigns in our CRM.  • Build new marketing automation in web content management and CRM systems.  • Help programs to on-board new graduate students and recruit prospects.  • Review web traffic and social analytics and improving SEO.  • Serve as a liaison with external partners and other University departments including University Relations.  • On-the-job training will be provided on MSU-related content management, CRM, Ranku, Google Analytics and other marketing software.  • Participates in College Core Team for Micro-credentials  • Serves as primary liaison with market research firm  • Plans and creates innovative digital marketing strategies.  • Identifies sources of information, researches, surveys and interviews to obtain information.  • Composes, edits, designs, records, produces and duplicates digital, web and print media.  • Assists with web development and technological enhancements for online programs.  • Maintains and updates files including statistical reports and performance metrics.  • Executes innovative social media marketing campaigns to support traditional media, public relations, and advertising activities and to promote micro-credential programs.  • Provides communications support to College Academic and Graduate Student Affairs Team  • Prepares weekly GradLink newsletter to graduate students and distributes through MailChimp  • Supports preparation of monthly Grad Programs Digest for grad program leaders and staff and distributes through MailChimp  • Creates digital and print resources regarding Academic and Grad Student Affairs events  • Participates in Academic and Grad Student Affairs events, strategic planning, and regular meetings with grad program coordinators  • Serves as primary College contact for Slate CRM  • other duties as assigned 

Unit Specific Education/Experience/Skills

Knowledge normally acquired by completing a four-year college degree program in Advertising, Marketing and/or in Marketing in the field specific to the employing unit; experience in database management, spreadsheet and word processing software applications, and webpage maintenance; one to three years of related and progressively more responsible or expansive work experience in sales, advertising and marketing strategies, and departmental operati