Job Information
Rocky Mountain Soap Company Marketing Manager in Canmore, Alberta
Who we are
At Rocky Mountain Soap Co. we feel our best in nature. That’s why for over two decades, we’ve been obsessively formulating with only natural ingredients — creating a line of everyday essential products made to nurture ourselves and our planet. Specializing in soap, skincare and haircare, our products are crafted intentionally, produced consciously and packaged thoughtfully in the Canadian Rockies. Based out of Canmore, Alberta, our employees enjoy an award-winning culture, surrounded by nature with access to some of the best skiing, hiking and biking in the world.
The position
Reporting to the Director, Marketing, the Marketing Manager is a key member of the marketing team responsible for overseeing a variety of marketing campaigns across a variety of channels. The Marketing Manager will be responsible for developing and executing marketing strategies that increase brand awareness, customer engagement, loyalty and drive online and retail store traffic in line with brand vision and business strategy.
The Marketing Manager works in a Hybrid capacity from our Workshop in Canmore, Alberta.
What you'll be doing
Develop and implement comprehensive marketing strategies to achieve business objectives.
Oversee the creation and execution of marketing campaigns across various channels, including digital, print, social media, and events.
Manage and enhance the brand’s positioning, messaging, and visual identity to ensure consistency and differentiation in the marketplace.
Collaborate with cross-functional teams, including, Merchandising, Product Development, Retail, Ecommerce, Customer Service, and Production, to align marketing strategies with business goals.
Manage the creative briefing process to ensure integrated marketing programs adhere to both brand and marketing objectives.
Project management to ensure timely and successful completion of all marketing initiatives.
Manage the marketing budget and ensure all marketing activities are cost-effective.
Determine, monitor, and analyze campaign and program KPIs and make data-driven recommendations to optimize future campaigns.
Develop and present performance reports, including insights for leadership teams.
Present marketing plans for campaigns and programs and report on performance to senior stakeholders.
Does this sound like you?
A minimum of 5-7 years’ marketing experience in retail and/or CPG, with at least 2 years in a managerial position
University degree in marketing or communications
Proven track record of developing and executing marketing campaigns
Ability to think strategically and creatively to solve complex problems
Passion for brand building and delighting consumers
Excellent leadership and team management skills
Exceptional communication and interpersonal skills
Excellent project management skills and the ability to manage multiple projects simultaneously.
Strong understanding of marketing metrics and analytics, and experience using data to inform decisions
Experience managing budgets
Ability to create structure and process where it currently does not exist
Proactive and collaborative style with the ability to work independently and as part of a high performing team
Self-starter who thrives in a fast-paced and dynamic environment, with a proven ability to manage multiple priorities and tasks
A passion for staying up to date with industry trends
What's in it for you?
Significant product discounts and quarterly allowances
Subsidized group medical and dental benefits for you and your family
Share in Rocky’s success - The Great Game profit sharing program
Generous paid annual vacation and personal days
Healthy lifestyle support through an annual allowance
Access to a dedicated Rocky coach to help you optimize your potential
The opportunity to participate in Culture Club organized activities
Application
We are accepting applications for the Marketing Manager position until a suitable candidate is found.
Eligibility: Candidates must be legally authorized to work in Canada.
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