Job Information
Bristol Myers Squibb Multichannel Strategist in Bucharest, Romania
Working with Us
Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us .
Position Summary:
The Multichannel Strategist reports directly into the Innovative Medicine Business Unit. He acts as a subject matter expert related to all Field Effectiveness matters and is driving the optimization of the commercial effectiveness of activities also responsible for developing and executing marketing strategies across various channels to ensure a cohesive and effective brand messaging.
Key Responsibilities:
Key Responsibilities and Major Duties:
The Multichannel Strategist reports directly into the Innovative Medicine Business Unit. He acts as a subject matter expert related to all Field Effectiveness matters and is driving the optimization of the commercial effectiveness of activities also responsible for developing and executing marketing strategies across various channels to ensure a cohesive and effective brand messaging -also with following main responsibilities:
Establishes and owns a comprehensive end-to-end Field Effectiveness approach across, incl. clear processes, timelines, templates if needed
Manages field effectiveness related activities - in close collaboration with Business Unit Head, Franchise managers, Business Insights & Analytics and field training, incl.
Owns Sales incentive planning process
Defines/ Provides strategic input on segmentation, targeting, territory structure
Conducts Field Analytics & reports
Regularly evaluates how to increase effectiveness field force and optimize the go to market model in close collaboration with BUDs and Franchise Managers (FM)
Acts as key contact for BUD and Sales teams for any Field Effectiveness related needs and developments
Collaborates with the BUDs and FM for the design of a Commercial training plan
Ensures a comprehensive, impactful Account Planning, incl.
Aligned account management approach, incl. governance/process, metrics, templates
Regular updates of the account profiling/ prioritization
Account strategy reviews
Further development of account management capabilities together with training manager
Owns relationship with consultants and data providers in the country
Coordinates full deployment and effective usage of Veeva / Interact in the market
Support forecasting and market research
Looks for new tools and ways to optimize field effectiveness and customer engagement models in collaboration with the multichannel hub
Implements end to end omnichannel channel and innovative tools as ready to be used by commercial teams
Support in metrics &analytics for omnichannel tools
Implements Global/ above market Field Effectiveness initiatives
Acts as contact point for the Global Field Force Effectiveness team
Closely collaborates with EU markets Strat& Ops counterparts to share best practice and work on joint projects
Disclaimer: The responsibilities listed above are only a summary and other responsibilities will be requirements as assigned
Key internal stakeholders:
Business Unit Heads, Franchise Managers, Field Force, BI&A, Market Access, Finance and other functions as appropriate
Global Commercial teams, incl. Field Force Effectiveness team
EU markets Strategy&Ops team (Field Effectiveness)
Key external stakeholders:
IQVIA & other data providers
Consultants
Required Qualifications & Experience:
Degree/Certification/Licensure Academic: University degree (A minimum of a Bachelor's degree or equivalent is required. Graduate degree in Business or undergraduate coursework in Business is desirable
5+ years experience in the pharma industry with experience in marketing and ideally sales roles
Demonstrated effective working cross-functionally
High Level Problem solving and analytical skills
Business Orientation and comprehensive understanding of key business drivers in the health care system & pharma industry
Understanding of the sales, marketing and business processes
Familiarity with various digital marketing tools and platforms, as well as an understanding of how to leverage them effectively.
Functional knowledge of Pricing & Reimbursement, Regulatory Affairs and Medical Affairs
Very strong written and oral communication skills, as well as strong interpersonal and organizational skills.
Ability to build alignment and drive performance across matrix teams through personal influence.
Ability to work independently in a fast moving and increasingly complex environment with limited direction is required.
Competencies - knowledge, skills, abilities, other
Collaboration across all functions and brands. Brings conflicts to the surface and resolves them constructively.
Decision Making Skills: Utilizes an effective decision making process, demonstrates superb judgment, decisiveness and applies a combination of analysis, wisdom, experience and judgment that enhance the success of BMS.
Communication Skills: Communicates articulately, credibly and convincingly. Ability to formulate and communicate outstanding strategic thinking in a highly complex environment.
Business Acumen and Savvy: Understands how strategies and tactics work in the pharmaceutical and health care marketplace and integrates market considerations, competitive threats, regulatory and legal regulations and other factors to achieve business objectives
Fluent in German and English
Software that must be used independently and without assistance
Comprehensive computer skills including: Excel, PowerPoint and Word
Why You Should Apply:
Around the world, we are passionate about impacting the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion, and integrity bring out our colleagues' highest potential.
If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as Transforming patients' lives through science™ , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
On-site Protocol
BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:
Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/ (https://careers.bms.com/eeo-accessibility) eeo-accessibility to access our complete Equal Employment Opportunity statement.
BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.
BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
Company: Bristol-Myers Squibb
Req Number: R1589672
Updated: 2025-03-13 02:20:23.274 UTC
Location: Bucharest-RO
Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.