Job Information
Robert Half Social Media Manager in Atlanta, Georgia
Description
Robert Half is looking for a Social Media Manager for a startup beverage company in Los Angeles. This Social Media Manager is a contract to hire position. This Social Media Manager must be local to Los Angeles. The ideal social media manager must have tangible experience in organic and paid strategies and must have experience building a community of highly engaged followers and driving social platform sales leveraging visual and verbal storytelling, social listening, data analysis, community management, influencer marketing efforts, etc.
Key Responsibilities include:
• Strategy Development: Develop, evaluate, and refine dynamic social media strategies that align with brand goals. Strategically extend our reach and influence across platforms including but not limited to Instagram (40%), TikTok (30%), Facebook (Meta) (10%), YouTube (10%), Reddit (5%), LinkedIn (5%).
• Content Creation: Produce and manage engaging multimedia content. Utilize AI and tools like Adobe (Premiere Rush), Canva, VEED, OpenShot, Runway, etc. to craft compelling visual and textual content.
• Engagement Management: Enhance follower count and engagement rates with interactive content, and targeted campaigns. Respond to social media interactions promptly to ensure an engaged community.
• Affiliate Marketing: Develop and implement terms and conditions for affiliates including commission rates, product information, and marketing guidelines. Track conversions and pay commissions,
• Content Scheduling, Analytics and Reporting
Requirements
This Social Media Manager Must Have:
Requirements:
• Minimum (6) years’ experience in a social media management role with proven strategic, creative, and analytics capabilities.
• Deep knowledge of social media platforms and strategies to increase followers and engagement in a short amount of time.
• Skilled in social media content production with proven experience with AI, video, and photo editing tools such as Adobe, Canva, VEED, OpenShot, Runway, etc.
• Experienced with social media technologies for content planning (like Buffer or Later), social listening (Mention, Brandwatch, etc.), and performance measurement (like Hootsuite).
• Excellent understanding of digital marketing principles, SEO, and the interplay between social engagement and broader marketing goals.
• Superior content development skills with the ability to craft engaging video and static content with quick turnarounds.
• Experience creating, managing, and measuring paid social efforts.
• Experience with native social measurement tools for TikTok, Instagram, Facebook (Meta), You Tube, LinkedIn, etc.
• Ability to manage influencer partnerships and brand affiliates.
• Experience with A/B testing and creative optimization.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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