Job Information
Danaher Corporation Product Manager (Urinalysis, Immunoassay & Hematology) - IVD in Atasehir Istanbul, Turkey
Wondering what’s within Beckman Coulter Diagnostics? Take a closer look.At first glance, you’ll see that for more than 80 years we’ve been dedicated to advancing and optimizing the laboratory to move science and healthcare forward. Join a team where you can be heard, be supported, and always be yourself. We’re building a culture that celebrates backgrounds, experiences, and perspectives of all our associates. Look again and you’ll see we are invested in you, providing the opportunity to build a meaningful career, be creative, and try new things with the support you need to be successful.Beckman Coulter Diagnostics is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we’re working at the pace of change to improve patient lives with diagnostic tools that address the world’s biggest health challenges. In this role, you will have the opportunity to:
Own the KPIs and growth and profitability targets of the assigned product categories
Manage the implementation and execution of marketing plans including supporting sales functions for the assigned Beckman Coulter product lines in the market
Work in close collaboration with the regional product/marketing managers
Train local commercial team for products and new generation hardware and software systems developed by Beckman Coulter
Work closely with Sales Team to define market strategies and support actions needed for successful sales of the designated product responsibilities
Bring input into marketing plans and objectives.
Develop strategic plans to enhance overall product sales
Responsible for creating, developing, and following up the digital activities for the product line
Responsible for improving brand awareness and reputation in the market
Manage product life cycles and product positioning
Implement tactical marketing plans and pricing strategies in collaboration with Commercial Operations
Develop and implement specific marketing programs to stimulate sales and achieve objectives
Implement efficient reagent after-sales monitoring and menu expansion programs
Monitor competitive activities and identifies customers’ needs
Act as technical product advisor for assigned projects
Implement and drive product launches:
o Product reviewo Product positioningo Pricing strategyo Product evaluation / beta sites / early-look programso Training programs for sales, marketing, and product specialistso Product launch package
Provide continuous product and marketing support to Sales and Product Specialist teams as well as customers
Deliver specific training programs and tools to upgrade competencies of Sales and Marketing teams
The essential requirements of the job include:
Bachelor’s degree in relevant fields with 5+ years’ professional experience or master’s degree with 3+ years’ professional experience in a diagnostic product manager function or a clinical laboratory
Related experience with hematology and/or immunoassay products is a plus
Marketing communications
Commercial experience is a solid asset
Team player who can work autonomously
Managing and motivating people from different functions without reporting line
Ability to train and create enthusiasm about a diagnostic product with strong presentation skills
Open, flexible, and self-motivated, adapts & embraces different cultures
Fluent in Turkish and English, any other language(s) is an asset
Proficient computer skills
Willing to travel approximately 20-30% of the time to
At Beckman Coulter Diagnostics we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, hybrid working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a hybrid work arrangement in which you can work part-time at the Company location identified above and part-time remotely from your home. Additional information about this hybrid work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Beckman Coulter Diagnostics can provide.
When you join us, you’ll also be joining Danaher’s global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.If you’ve ever wondered what’s within you, there’s no better time to find out.